The deal expands Lady Luck’s games into more markets and diversifies Soft2Bet’s offering, giving players more options across its current markets.
Mads Jørgensen, CEO of Lady Luck Games, stated: “Our collaboration with Soft2Bet marks a pivotal moment in our journey to becoming a top-tier casino game provider. Soft2Bet’s strong presence in multiple markets, combined with our unparalleled gaming experience, creates a powerful synergy that will propel both companies to new heights.
“We are confident that our innovative games will captivate Soft2Bet’s players and contribute to our mutual success.”
Meanwhile, George Wadsworth, Head of Casino of Soft2Bet, added: “Lady Luck Games has quickly gained a reputation for developing visually stunning and highly engaging casino games.
“Their unique game mechanics and commitment to innovation align perfectly with our vision of offering the best gaming experience to our players. We are thrilled to embark on this journey with Lady Luck Games and eagerly anticipate the positive impact this partnership will have on our platform.”
The news comes after Lady Luck signed a partnership with Swedish game provider, Hub88. The deal saw titles such as The Treasures of Tizoc, Mr Alchemister, Valholl: Wild Hammers, Beetle Bailey, Astro Anna and SpinJoy Society Megaways made available to Hub88’s portfolio.
Furthermore, it also received an MGA recognition notification certificate in Malta, allowing it to start offering content from both Lady Luck Gaming and ReelNRG to a large number of MGA-licensed operators.
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