The Entain Foundation, the non-profit organisation funded by Entain, has agreed to provide funding for the Alumni Project of UK gambling addiction charity Gordon Moody.
Entain has supported Gordon Moody for more than six years with financial donations and a range of other resources, with the latest funding initiative serving as an extension of this relationship.
Initially a two-year program, the Alumni Project will establish a network of former problem gamblers who have been successfully treated by Gordon Moody and want to support others who may be seeking, or have recently finished, treatment.
The project will include a peer mentor programme with training and supervision that can be offered both before and after treatment takes place. The program will provide a number of flexible part-time and full-time paid positions for alumni.
The Alumni Project will cost approximately £740,000 (€842,506/$906,758) over its first two years and will be funded entirely by the Entain Foundation.
“We have been proud and active supporters of Gordon Moody for a number of years now and are delighted to continue that support with the funding of the charity’s Alumni Project,” Entain chairman Barry Gibson said. “This is in addition to the more than £40m we have voluntarily donated to GambleAware, who commission treatments for gambling addiction across England, Scotland and Wales, free at the point of delivery.
“Gordon Moody’s Alumni Project will be the first time that those who have completed their treatment will be able to support those seeking treatment. It will provide people who are most at risk from gambling harm with direct support from those who have been in their position and recovered.”
Gordon Moody chief executive Matthew Hickey added: “The Alumni Project will help Gordon Moody reach more people who need our support by putting the voice of lived experience at the heart of both our engagement and residential services.
“Support from the Entain Foundation is crucial to help Gordon Moody grow its services and meet the demands of those needing treatment and support. We are delighted to continue our work with Entain and for their ongoing support and financial donations.”
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