Codere, a multinational private gaming company in Europe and Latin America, will become the first Spanish gaming company to offer its customers a casino experience in the metaverse.
Starting this Friday, November 18 and until December 22, fans will be able to enjoy horse racing at Bingo Canoe, through a pilot game of strategy and competition in the virtual universe.
“Thanks to a virtual reality device, participants will be able to access an immersive experience in a space that is as fantastic as it is real. In addition to navigating the company's new racetrack and experiencing unusual sensations, they will be able to compete in groups of four to win the Codere MetaCup,” the company explained, seeking to consolidate its commitment to innovation and to offering customers “the best and most innovative experiences”.
“With the boom in video games, the increase in teleworking, and the emergence of new technologies available on the market, we are increasingly aware of the need to enrich our gaming and entertainment offerings by incorporating new digital experiences that until not too long ago only seemed like science fiction. Technology is advancing in a disruptive way, and at Codere we want to keep up with it, betting on technological innovation, which is part of our DNA. Having the best professionals and technology partners allows us to continue advancing in the most solid way possible,” said Luis Sánchez, corporate director of Technology and Digitalization.
For his part, Ignacio Díez, Director of Retail Marketing Spain, said: “We are very proud to launch this pilot test in our most emblematic room and give customers the opportunity to enter a completely new and immersive experience. A competitive, real-time strategy game, with which we consolidate our commitment to offering the best and most innovative products to ensure maximum enjoyment for our customers”.
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